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Online marketing
Here’s a summary of the checklist I use when I evaluate a client’s website. Use it to see if your Web site converts visitors to sales. That’s what it’s for, right? You might be surprised by the answers.
See the full checklist at: B2B website checklist.
- Does your Web site make it immediately clear what your company does and who it serves?
- Is it easy for your prospects and customers to find their way around your Web site?
- Does your Web site quickly communicate your company’s unique selling proposition?
- Does your Web site back up those claims?
- Does your Web site explain the additional resources you can bring to bear for your customers?
- Does your Web site contain lots of offers designed to engage prospects and start sales-winning relationships?
- Does your Web site make it easy for your prospects and customers to take the next steps in their consideration or buying process?
- Does your Web site make it easy to place an order?
- Are there multiple ways for prospective customers to request assistance or additional information about your company and its products or services?
As in your first point:
One of the problems with many B2B websites: even on the home page you cannot immediately understand what their business is.
If you are a reseller, tell them you are a reseller or a value added reseller.
If you are into web services it should be clear you are not going to send out employees do to consulting.
I believe if you tell the truth upfront, website visitors will appreciate this.
Posted by: John Stewart | May 10, 2008 at 3:46 am