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B2B Marketing Plan: Steps to Implementing a Program That Drives New Business
Follow these steps to tune up your B2B marketing program and drive new business.
In the following article I list:
- Goals
- Strategy
- Tactics
- Sales tools
- Metrics
- Resources and budget
- Implementation
It’s a quick bullet-point summary–and it’s great to have as a roadmap as you develop your marketing program. Let me know what you think.
- B2B Marketing Plan: Steps to implementation
Mac, Attended your What’s Working Now webinar yesterday. As always, your information is practical and easy to implement. No “pie in the sky” theories — and it’s information anyone can use, no matter what size their business. I’m already using a few of your tips. Thank you!
Posted by: Dianna Huff | Sep 15, 2006 at 7:59 am