B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

B2B marketing plan: Specific steps to drive new business with your B2B marketing program

Follow these steps to tune up your B2B marketing program and drive new business.

In the following article I list:

Goals
Strategy
Tactics
Sales tools
Metrics
Resources and budget
Implementation

It’s a quick bullet-point summary–and it’s great to have as a roadmap as you develop your marketing program. Let me know what you think.

B2B Marketing Plan: Steps to implementation

B2B marketing, sales lead generation

One Comment • Add your comment...

Mac, Attended your What’s Working Now webinar yesterday. As always, your information is practical and easy to implement. No “pie in the sky” theories — and it’s information anyone can use, no matter what size their business. I’m already using a few of your tips. Thank you!

Left by Dianna Huff on September 15th, 2006