Comments on: Direct Marketing Tips: How To Cut Costs And Get Better Response http://www.sales-lead-insights.com/2006/direct-marketing/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Mon, 19 Jul 2010 00:02:07 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Dan Y http://www.sales-lead-insights.com/2006/direct-marketing/comment-page-1/#comment-2897 Dan Y Sat, 18 Oct 2008 21:30:42 +0000 http://www.sales-lead-insights.com/2006/direct-marketing/#comment-2897 It always goes without saying that the best way to increase your return on investment is to have a very targeted up to date list of prospects. Saturation mailings for example are usually low in responses, except for some industries. It always goes without saying that the best way to increase your return on investment is to have a very targeted up to date list of prospects. Saturation mailings for example are usually low in responses, except for some industries.

]]> By: Tight Marketing Budget? A Strategy to Make the Most of What You’ve Got | Sales Lead Insights: B2B Marketing Blog http://www.sales-lead-insights.com/2006/direct-marketing/comment-page-1/#comment-509 Tight Marketing Budget? A Strategy to Make the Most of What You’ve Got | Sales Lead Insights: B2B Marketing Blog Tue, 08 Apr 2008 05:13:09 +0000 http://www.sales-lead-insights.com/2006/direct-marketing/#comment-509 <p>[...] specific tips, read my related posts Direct marketing tips: How to cut costs and get better response and B2B telemarketing: Wasting your [...]</p> [...] specific tips, read my related posts Direct marketing tips: How to cut costs and get better response and B2B telemarketing: Wasting your [...]

]]> By: Mac McIntosh http://www.sales-lead-insights.com/2006/direct-marketing/comment-page-1/#comment-52 Mac McIntosh Mon, 18 Dec 2006 23:52:41 +0000 http://www.sales-lead-insights.com/2006/direct-marketing/#comment-52 Oliver, Use Search Engine Optimization (SEO) techniques to assure your Website is found at the top of the Search Engine Results Pages (SERPs) when qualified prospects are searching for services like yours. Also, consider offering something valuable that key prospects can visit your Website to retrieve. Perhaps checklists, how-to articles, links to a live or recorded Web seminar or case studies. Or make your site a destination for the latest industy information, calendars of events, etc. Oliver,

Use Search Engine Optimization (SEO) techniques to assure your Website is found at the top of the Search Engine Results Pages (SERPs) when qualified prospects are searching for services like yours.

Also, consider offering something valuable that key prospects can visit your Website to retrieve. Perhaps checklists, how-to articles, links to a live or recorded Web seminar or case studies.

Or make your site a destination for the latest industy information, calendars of events, etc.

]]> By: Oliver Mayville http://www.sales-lead-insights.com/2006/direct-marketing/comment-page-1/#comment-51 Oliver Mayville Sun, 17 Dec 2006 17:02:46 +0000 http://www.sales-lead-insights.com/2006/direct-marketing/#comment-51 How can I effectively drive more qualified companies to my web site? How can I effectively drive more qualified companies to my web site?

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