Comments on: B2B public relations overview http://www.sales-lead-insights.com/2006/b2b-pr/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Tue, 08 Nov 2011 20:57:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Richard Stone - Stone Junction technical PR, Industrial PR and Electronics PR http://www.sales-lead-insights.com/2006/b2b-pr/comment-page-1/#comment-6752 Richard Stone - Stone Junction technical PR, Industrial PR and Electronics PR Fri, 05 Nov 2010 10:02:43 +0000 http://www.sales-lead-insights.com/?p=27#comment-6752 This is an interesting round up Mac and it's nice to see PR being considered as part of the sales generation process and not just for branding and awareness. I personally think it can do both, provided different tactics are employed to reach each objective. One thing that does surprise me is the difference in PR tactics and how they are applied on our respective sides of the pond (for readers I'm based in the UK and Mac is in the US). Once upon a time I naively though it was just a case of the English not inlcuding the date and location at the start of every press release and Americans including doing so! More recent explorations have revealed that there are differences in protocol for placing feature articles, issuing press releases and even meeting journalists. Ours are two very different worlds PR-wise, despite sharing such similar cultures in most respects. Hope you are well. This is an interesting round up Mac and it’s nice to see PR being considered as part of the sales generation process and not just for branding and awareness. I personally think it can do both, provided different tactics are employed to reach each objective.

One thing that does surprise me is the difference in PR tactics and how they are applied on our respective sides of the pond (for readers I’m based in the UK and Mac is in the US).

Once upon a time I naively though it was just a case of the English not inlcuding the date and location at the start of every press release and Americans including doing so!

More recent explorations have revealed that there are differences in protocol for placing feature articles, issuing press releases and even meeting journalists.

Ours are two very different worlds PR-wise, despite sharing such similar cultures in most respects.

Hope you are well.

]]> By: Jill http://www.sales-lead-insights.com/2006/b2b-pr/comment-page-1/#comment-188 Jill Fri, 09 Nov 2007 20:52:19 +0000 http://www.sales-lead-insights.com/?p=27#comment-188 <p>This is a great round up. </p> <p>One item not included in your list is analyst relations. Public relations firms can also arrange briefings with technology analysts, which can lead to editorial coverage and inclusion in research reports.</p> This is a great round up.

One item not included in your list is analyst relations. Public relations firms can also arrange briefings with technology analysts, which can lead to editorial coverage and inclusion in research reports.

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