Entries from December 2005
Calculate marketing ROI with the Marketing Lead Calculator
I developed this interactive spreadsheet for use with clients. It’s provided good insight into how what are realistic numbers of marketing touches, inquiries and qualified sales leads you’ll need to reach the company’s sales goals. I hope you find it useful and please let me know if you have comments and suggestions.
Calculate marketing ROI with the Marketing Lead Calculator spreadsheet
Marketing for leads – are you asking the right questions?
A number of recent surveys— including the recent Marketing Performance Measurements (MPM) study conducted by the CMO Council—all point toward the same conclusion: the majority of senior marketers believe that the primary objectives of marketing are to drive B2B sales leads, influence sales, increase customer retention and boost revenue.
The key is tracking and measuring results. I developed a set of questions to ask to get the answers you need. Find the complete list at:
B2B sales leads: Marketing for leads – are you asking the right questions?
