2012′s Most Influential People in Sales Lead Management: Winners announced

Top 50 in sales lead management

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012.

James W. Obermayer, CEO and executive director of the Sales Lead Management Association said, “These are people who have given their time and expertise in the field of lead management and are now recognized by their peers for outstanding work. They are champions of wealth generation and we thank them for their unselfish efforts.”

2,117 members cast votes in the SLMA’s first members only election, (previous elections were open to the public). Nominees came from many diverse disciplines including CRM Software and Marketing Automation Software , telemarketing, database management, conference management, fulfillment, consulting and publishing companies.

Here’s the list of 50 Most Influential People in Sales Lead Management in 2012.

I am grateful to all of you who voted me to onto the list for the 4th year in a row, and to be number 21 of the top 50 for 2012! 

Thank you!

-Mac

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The top 50 in sales lead management: Who do you pick to be on the 2012 list?

Don't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012.

Top 50 in Sales Lead ManagementThe Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th!

So why don't you click this link to cast your votes right now? (You'll need to join the association, but membership is free.)

I'm proud to be included among this year's nominees, and I sure would appreciate your vote.

Sincerely,

M.H. (Mac) McIntosh
Mac McIntosh Inc / AcquireB2B Llc

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Who do you pick to be in the “Top 50″
in Sales Lead Management?

Top 50 in Sales Lead Management

Please click this link to cast your three votes today to be included on the list of the Top 50 Most Influential People in Sales Lead Management 2012.

(Although you have to be a member to vote, membership is free and includes access to all the resources on the association's website.)

Many thanks to those of you who nominated me to be on the list of candidates. I'm honored, and I sure would appreciate getting one of your three votes!

Please vote!

Sincerely,

MacSignature

M. H. (Mac) McIntosh

Mac McIntosh Inc / AcquireB2B Llc

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B2B Lead Generation: Getting on the same page

A lead is a lead. Or is it?

I always recommend to my sale lead consulting clients that they create a glossary of terms related to their B2B lead generation programs. Why? To reduce misunderstandings.

Here's a first draft of a glossary I gave one of my clients to help them get started writing theirs. Perhaps it can be a starting place for yours too.

Contact:

A person at company or contact name on a database

Customer:

A company, division, department or facility that has purchased from our company.

Database:

A listing of contacts at specific companies and facilities which is available for ongoing use. Also often called the Sales & Marketing Database or Customer & Prospect Database.

Decision Maker:

A contact who makes or approves the final decision to buy.

Influencer:

A contact who recommends or influences the buying decision. Also called Recommender.

Inquirer:

A contact who has responded to our company’s marketing (Website, direct marketing, exhibits, advertising, etc.). Also called Responder or Prospect.

Inquiry:

A response to our company’s marketing (website, direct marketing, exhibits, advertising, etc.). Also called Response.

Lead:

A broad term used to describe everything from lists to inquiries to tradeshow leads to sales ready opportunities. To avoid confusion, this term shouldn’t be used.

List:

A list of contacts at specific companies and facilities, as in a rented list. Also called "Database" if available for ongoing use.

Marketing Qualified Lead:

An inquirer, responder or prospect at a particular company and facility who has been "qualified" as meeting the minimum definition of what represents a sales-ready opportunity.

Prospect:

A contact who has responded to our company’s marketing (website, direct marketing, exhibits, advertising, etc.) or has been contacted and determined to have some potentional, but has not yet been qualified as being sales-ready. Also called Inquirer or Responder.

Recommender:

A contact who recommends or influences the buying decision. Also called Influencer.

Responder:

A contact who has responded to our company’s marketing (website, direct marketing, exhibits, advertising, etc.). Also called Inquirer or prospect.

Response:

A response to our company’s marketing (website, direct marketing, exhibits, advertising, etc.). Also called Inquiry.

Sales Accepted Lead:

A Marketing Qualified Lead that has been accepted by sales.

Specifier:

The contact who specifies our company’s products or services.

Suspect:

A contact who appears to be similar to our company’s Prospects, Marketing Qualified Leads, Sales Accepted Leads and Customers, but who has not specifically expressed interest or determined to be a Prospect.

Do you have terms and definitions to add to a BtoB sales lead glossary?

Please share them by clicking on the word “Comments” in the line below the Share button.

If you are reading this as an RSS feed or via email, please use this link to add your comments: http://www.sales-lead-insights.com/?p=2562

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50 Most Influential People in Sales Lead Management: 2011 Winners announced

 

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2011.

I am grateful to all of you who voted me into the Top 10 of the list for 2011!  

Thank you!

-Mac

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The top 50 in sales lead management: Who do you pick to be on the list?

Don't miss your opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2011.

Vote Online

Why? Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th.

Both members and non-members can vote.

So why don't you click this link to cast your votes right now? 

http://salesleadmgmtassn.com/50most2011/top50_vote.htm

I'm proud to be included among this year's nominees, and I sure would appreciate your vote.

- Mac McIntosh

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Need help with B2B lead generation, marketing and sales?
For more information, please call Mac McIntosh at +1-401-294-7730, send him email at or visit www.sales-lead-experts.com